{"id":787,"date":"2026-01-05T08:08:23","date_gmt":"2026-01-05T08:08:23","guid":{"rendered":"https:\/\/muncbiz.com\/affiliatemarketing\/?p=787"},"modified":"2026-01-05T08:08:23","modified_gmt":"2026-01-05T08:08:23","slug":"que-es-marketing-con-un-verdadero-experto-rolando-arellano","status":"publish","type":"post","link":"https:\/\/muncbiz.com\/affiliatemarketing\/?p=787","title":{"rendered":"Qu\u00e9 es Marketing: Con un Verdadero Experto, Rolando Arellano"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/qDBXLQgdgtw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Suscr\u00edbete a nuestro Youtube \u261d\ufe0f para no perderte un cap\u00edtulo y visita https:\/\/www.escalable.com para crecer tu marca tu ventas.<\/p>\n<p>Rolando Arellano es Empresario, Catedr\u00e1tico, Escritor de 25+ Libros y uno de los Expertos en Marketing M\u00e1s Reconocidos de Latinoam\u00e9rica. Como fundador de Arellano Consultor\u00eda ha ayudado a muchas de las empresas m\u00e1s grandes de Latinoam\u00e9rica a resolver sus problemas de negocio a partir de su expertise en Marketing.<\/p>\n<p>Es autor de libros editados en Per\u00fa, M\u00e9xico, Canad\u00e1, Estados Unidos y Espa\u00f1a, y de m\u00e1s de 400 art\u00edculos en diversas revistas acad\u00e9micas y profesionales. <\/p>\n<p>Es Doctor de Estado (Ph.D.) en Marketing Cuantitativo de la Universidad de Grenoble, en Francia. Es adem\u00e1s Psic\u00f3logo de la Pontificia Universidad Cat\u00f3lica del Per\u00fa, PUCP, y Mag\u00edster en Administraci\u00f3n otorgado por la Escuela de Administraci\u00f3n de Negocios para Graduados, ESAN, en el Per\u00fa. Entre otros cargos ejercidos, Rolando ha sido Profesor Principal de Marketing en la Universidad Laval de Quebec, donde tambi\u00e9n ocup\u00f3 el cargo de Director del Programa de Negocios Internacionales y de Director del Departamento de Marketing.<\/p>\n<p>&#8212;&#8212;-<br \/>\nTemas conversados este cap\u00edtulo:<br \/>\n00:00 \u00bfQu\u00e9 es Marketing?<br \/>\n5:00 Inicio del proceso de marketing<br \/>\n8:45 Lo que t\u00fa quieres vs lo que quiere el mercado<br \/>\n13:28 \u00bfC\u00f3mo validar un producto correctamente?<br \/>\n16:55 Lecciones sobre producto<br \/>\n23:15 \u00bfHasta donde se debe escuchar al mercado?<br \/>\n29:24 Lecciones sobre plaza<br \/>\n33:45 Lecciones sobre precio<br \/>\n48:21 \u00bfInfluye un buen nombre o logo?<br \/>\n54:25 Lecciones de promoci\u00f3n<br \/>\n1:00:27 \u00bfLas ofertas sirven?<br \/>\n1:07:06 Relaciones p\u00fablicas<br \/>\n1:09:51 Marketear una persona vs una empresa<br \/>\n1:11:18 Mitos sobre marketing<br \/>\n1:13:51 Diferencias entre latinoamericanos<br \/>\n1:18:13 \u00bfC\u00f3mo iniciaste en el marketing?<br \/>\n1:24:48 \u00bfCu\u00e1ndo decides emprender?<br \/>\n1:31:41 Etapa de escritor<br \/>\n1:36:34 C\u00f3mo vender tus propios conocimientos<br \/>\n1:38:55 Caso Mayonesa AlaCena<br \/>\n1:46:20 \u00bfQu\u00e9 te hubiese gustado saber al inicio?<br \/>\n1:48:43 \u00bfQu\u00e9 podr\u00eda cambiar en el futuro?<br \/>\n1:51:36 Ronda de preguntas r\u00e1pidas<br \/>\n1:55:53 Cierre<\/p>\n<p>&#8212;&#8212;-<br \/>\nLa membres\u00eda todo en uno para r\u00e1pidamente escalar tu negocio: https:\/\/www.escalable.com<\/p>\n<p>Escalable provee los sistemas y soporte que negocios peque\u00f1os y medianos necesitan para escalar sus ventas y crecer sus marcas. Aplica en:\u00a0<br \/>\nhttps:\/\/www.escalable.com<\/p>\n<p>&#8212;&#8212;-<br \/>\nAgencia Digital Integral:<br \/>\n\ud83d\udd0c Ayudamos a negocios a escalar a trav\u00e9s de un servicio integral de Marketing Digital. Buscamos ser tu equipo de crecimiento listo para prender.\u00a0<br \/>\n\ud83c\udf0e Hemos tenido la oportunidad de trabajar con empresas incre\u00edbles como Interbank, Roche Pharma, Claro, Kawasaki, Taco Bell, The North Face, Cencosud, Inteligo, Baker McKenzie, BCP, Berlitz, Unicon, Sentinel, Hotel B, Selina, Mambo, MCK Hospitality y muchas m\u00e1s.<\/p>\n<p>Visita https:\/\/www.eradigital.la para programar una videollamada de consultor\u00eda gratuita<\/p>\n<p>&#8212;&#8212;-<br \/>\nEste cap\u00edtulo es auspiciado por:<\/p>\n<p>Proper: \u2060https:\/\/proper.com.pe\u2060<br \/>\nProper busca solucionar todos los problemas de invertir en inmuebles. Su principal objetivo es que inviertas en inmuebles de manera SIMPLE, para conocer m\u00e1s de cerca las oportunidades y rentabilidades de estas inversiones, Proper tiene una serie de talleres virtuales gratuitos que puedes acceder en su p\u00e1gina web \u2060https:\/\/proper.com.pe\u2060 .<\/p>\n<p>Win Empresas: \u2060https:\/\/winempresas.pe\u2060<br \/>\nConsigue el mejor internet de fibra \u00f3ptica para tu empresa con Win Empresas. Hoy atienden a m\u00e1s de 7000 clientes en los principales sectores econ\u00f3micos del pa\u00eds como Banca y Finanzas, Industria y Comercio, Gobierno y Educaci\u00f3n. Ponte en contacto con Win Empresas visitando \u2060https:\/\/winempresas.pe\u2060 .<\/p>\n<p>Odoo: \u2060https:\/\/www.odoo.com\u2060<br \/>\nGestiona todo tu negocio con las aplicaciones de Odoo: Gesti\u00f3n de Web y E-commerce, Ventas, Marketing, Finanzas y Contabilidad, Recursos Humanos, Gesti\u00f3n de Proyectos y Comunicaciones, Gesti\u00f3n de punto de venta, Manejo de Punto de Venta, y Servicio al Cliente. Programa una demostraci\u00f3n gratuita en \u2060https:\/\/www.odoo.com\u2060 .<\/p>\n<p>C\u00e1lidda: \u2060https:\/\/www.calidda.com.pe\u2060<br \/>\nSi tienes o gestionas un negocio en la industria de transportes, construcci\u00f3n, hoteler\u00eda, restaurantes, supermercados, educaci\u00f3n o salud y todav\u00eda no est\u00e1s utilizando Gas Natural, C\u00e1lidda te quiere invitar a escribir a \u2060movilidad.sostenible@calidda.com.pe\u2060 \u00a0para informarte m\u00e1s.<\/p>\n<p>&#8212;&#8212;-<br \/>\nEste cap\u00edtulo fue grabado en https:\/\/www.comunal.co, una empresa que ofrece espacios de trabajo en Per\u00fa y M\u00e9xico.<br \/>\nEst\u00e1n haciendo 45% de descuento para los seguidores de Era Digital.\u00a0<br \/>\nEntra: https:\/\/coworking.comunal.co\/oficinas-privadas-peru\u00a0<br \/>\nUsa el c\u00f3digo de descuento EraDigital45 en el formulario de registro<\/p>\n<p>&#8212;&#8212;-<br \/>\nCanales de Era Digital<br \/>\n&#8211; Spotify: https:\/\/spoti.fi\/3F9GkUi<br \/>\n&#8211; Apple Podcasts: https:\/\/apple.co\/3PQ3qV6<br \/>\n&#8211; Intragram: https:\/\/bit.ly\/3rKXjt9<br \/>\n&#8211; Tiktok: https:\/\/bit.ly\/46mvjel<br \/>\n&#8211; LinkedIn: https:\/\/bit.ly\/3RS5LS8<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suscr\u00edbete a nuestro Youtube \u261d\ufe0f para no perderte un cap\u00edtulo y visita https:\/\/www.escalable.com para crecer tu marca tu ventas. Rolando [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muncbiz.com\/affiliatemarketing\/?p=787\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es Marketing: Con un Verdadero Experto, Rolando Arellano - AFFILIATE MARKETING\" \/>\n<meta property=\"og:description\" content=\"Suscr\u00edbete a nuestro Youtube \u261d\ufe0f para no perderte un cap\u00edtulo y visita https:\/\/www.escalable.com para crecer tu marca tu ventas. 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