Ultimate Social Media Marketing Guide for SaaS in 47 Minutes

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In this video I break down my full social media marketing playbook for solo developers who want to grow an app or SaaS through organic content. Over the past five to six years I have built more than 14 apps, and the main way I have marketed them has been through organic social media. More recently, the app we are building now has been hovering around roughly $6K to $8K per month, and all of that growth has come through social media marketing.

I cover what I mean by social media marketing, why I think it is one of the best early growth channels for apps, how the algorithm works, how to warm up new accounts, how to make stronger hooks, what short form formats work best, and how to think about brand accounts versus founder led marketing. I also go into AI versus human content, how we hire and manage creators, how we structure creator payments, and the mistakes I would avoid if I were starting over.

If you are trying to get your first users, market your app without relying on ads, or learn how to make content that actually converts into signups, this video is for you.

Chapters:
00:00 Why Social Media Wins
03:53 How The Algorithm Works
05:43 Account Setup (Avoid Getting Flagged)
07:04 Hooks That Go Viral
13:56 Best Content Formats
20:34 Posting Strategy That Works
26:17 AI vs Human Content (What Works Now)
28:15 Hiring UGC Creators (Andrew’s Playbook)
33:45 How To Vet The Right Creators
35:17 How To Pay Creators (Structures That Work)
37:40 Managing Creators (Red Flags + When To Cut)
42:45 Final Strategy + Rapid Fire Tips

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#SaaS #SocialMediaMarketing #SoloDeveloper

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